MICHELIN MOTION FOR LIFE (English) | 30s

Visiting a friend, going to work or to school, hitting the road … Humankind is always on the move.
And since 1889, Michelin has innovated all over the world to make our lives in motion safer, smoother, and more responsible.
Vehicles both electric and not, city bikes and mountain bikes, commercial airplanes, racing motorcycles, fire trucks and ambulances, school buses and public transportation: whatever the way you choose to move and wherever you are, Michelin is right here with you. Motion for life.

michelin 4r strategy 1040x400

Michelin is committed to making our tires 100% sustainable by 2050. This is an ambitious but realistic target for the Group, a leader in sustainable mobility.

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Our purpose


Because we believe that mobility is essential for human development, we are innovating passionately to make it safer, more efficient and more environmentally friendly. Our priority and firm commitment is to offer our customers uncompromising quality. Because we believe that all of us deserve personal fulfillment, we want to enable everyone to do his or her best, and to make our differences a valuable asset. Proud of our values of respect for customers, people, shareholders, the environment and facts, we are all sharing the adventure of better mobility for everyone.

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