MICHELIN AT THE 64TH FRANKFURT INTERNATIONAL MOTOR SHOW

An all new hyper-sports sedan fitted with Michelin high-performance tires, a hybrid vehicle equipped exclusively with Michelin high energy-efficiency tires and a large prototype capable of carrying nine passengers fitted with Michelin concept tire...

So what’s the common denominator for the new BMW M5, the Opel Ampera and the Citroën D11 concept car, all of which are presented at the 2011 Frankfurt International Motor Show? Each of the three vehicles reinterprets the concept of road travel but all rely on Michelin's advanced technology to deliver effective road contact solutions.

Michelin provides all these carmakers – and all motorists – with tires that meet their different needs. To accomplish this, Michelin is pursuing a strategic vision that focuses on designing and producing tires that require no sacrifices on the user’s part. In short, performance improvements in one area never have a detrimental impact on another. This commitment is at the heart of the Group’s strategy and can be seen on the Michelin stand at the 64th Frankfurt International Motor Show.

“The Right Tire Changes Everything” is the central theme of the Michelin Group’s first global advertising campaign, which has been appearing on television, in print and across the Web in North America since late 2009 and in Asia and Europe (including Russia) since 2010. Worldwide deployment is continuing in 2011.

A 3D presentation of the campaign is on display at the 2011 Frankfurt International Motor Show. It transports visitors into a world in which Bibendum – the famed Michelin Man – comes to the aid of motorists in difficulty, providing them with the right tires.

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