New MICHELIN Pilot Sport 3

MICHELIN has launched the new MICHELIN Pilot Sport 3 to replace part of its Pilot Preceda and Pilot Sport 2 ranges. The MICHELIN Pilot Sport 3 benefits from Michelin’s ongoing technical innovations to deliver a tyre designed for Driving Pleasure and Security in Both Wet and Dry conditions.

The MICHELIN Pilot Sport 3 delivers superior grip. On wet surfaces, it holds the road better when cornering and stops three metres shorter* than its predecessor, the reigning benchmark sports tyre**. In addition, the new tyre provides highly precise steering for an enjoyable driving experience. What’s more, unlike any other sports tyre, it also boasts outstanding fuel efficiency and extended mileage among its dynamic qualities.

This pleasurable driving experience is coupled with safety. Statistics gathered in Europe show that accidents tend to occur during changing weather conditions. When tyre grip weakens, cornering and braking become critical safety issues. The MICHELIN Pilot Sport 3 provides superior grip and traction on wet roads. According to a comparative study by the independent German technical services firm TÜV SÜV Automotive, the new MICHELIN Pilot Sport 3 delivers better grip when cornering and brakes three metres shorter* than its predecessor, which has long been recognized by carmakers for its road-holding capabilities**. This is clear proof of the superior performance of the new generation of Michelin tyres.

Intended for a wide variety of vehicle categories, the MICHELIN Pilot Sport 3 is suitable for sporty city cars, compacts and large, powerful sedans as well as small sports cars, such as roadsters and coupes, with the extra-large 18 to 19-inch range serving as optional equipment on non-sporting models

In addition to this broad range of applications, the MICHELIN Pilot Sport 3 is designed to be a truly global tyre. The tyre is being introduced in early 2010 in replacement markets around the world.

Importantly, the new MICHELIN Pilot Sport 3 has already been certified by several car manufacturers even though dealer sales are only just starting. Some carmakers have approved the tyre for use on their signature sports car models, such as the new Audi A5 and the new Mercedes E 63 AMG. This promising start attests to the all-round excellence of the MICHELIN Pilot Sport 3.

MICHELIN’s latest car tyre is a good illustration of the Group’s strategy, which is never to sacrifice one performance feature for another. This means improving performance in several different areas simultaneously, a prerequisite to making any real progress. To achieve this balance, the MICHELIN Pilot Sport 3 has been built with unique, highly advanced technologies, such as the Anti Surf System and Programmed Distortion tyre architecture, all developed at Michelin’s own Technology Center.

*Test performed in 2009 by independent technical services firm TÜV SÜD Automotive on size 245/40 ZR 18 Y tyres.

**The MICHELIN Pilot Sport range is certified for use on more than 200 models.

About MICHELIN (www.michelin.com)

MICHELIN is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tyres for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment, trucks and the US space shuttle. It also offers electronic mobility support services, on ViaMichelin.com, and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, MICHELIN is present in 170 countries, has around 120,000 employees and operates 69 production plants in 19 different countries.

For media queries, please contact:

Ida Fazila ISMAIL,

Account Manager for MICHELIN Malaysia Sdn. Bhd.

Eric Pringle Associates Public Relations Sdn. Bhd.

Telephone no: + 60 (3) 2161 7144

Email: ifazila@epapr.com.my

Gian Keong LIM

Brand Manager,

MICHELIN Malaysia Sdn. Bhd.

Telephone no: + 60 (3) 7680 3815

Email : giankeong.lim@my.michelin.com