MICHELIN PILOT PERFORMANCE DAYS

It’s more than a philosophy; it’s a company-wide commitment. Michelin develops and produces tires capable of simultaneously delivering superior performance in different areas. What’s more, these tires are designed to improve the performance of the vehicles on which they are fitted, which further enhances their quality. And that’s another factor that enhances the reputation of the MICHELIN brand.

As the Group’s Managing Partners said in 2010, “Michelin sells performance, not rubber.” This sentence, which sums up Michelin’s mission, takes on added meaning when applied to sports tires, whether intended for racing vehicles or for outstanding series-produced cars and sports models designed to deliver powerful sensations.

In terms of high performance, Michelin is committed to pushing back the limits. From the track to the road, there’s the same focus on quality. The same solutions that help drivers to win track and rally races can also be used for street tires. Michelin takes part in international racing to validate its technological advances at the highest level of competition and to enhance its skills and capabilities, which are then applied to the development of series-produced tires.

At the same time, the market’s sportiest cars, whether designed by specialized manufacturers or exclusive tuners, deliver nearly the same performance levels as racing cars. That’s why, when developing its high-performance tires, Michelin breaks down the barriers separating racing cars and road cars.

Michelin transfers technologies among its various operations because the problems that must be resolved are increasingly convergent. All tires must meet the challenge of high-speed driving, total mileage and safety-enhancing grip.

Download the full press kit