To welcome the year of the Tiger, MICHELIN Malaysia hosts dinner and launches an exciting new product.

MICHELIN Malaysia played hosts to a series of Chinese New Year dinners for MICHELIN dealers across Malaysia during the month of February. The dinners were held in three regions:

MICHELIN Malaysia also took this opportunity to launch the NEW MICHELIN Pilot Sport 3 Tyre at the dinner. It’s pricing strategies, sizes available, talking points were presented. On top of that, the main features and technology behind the Pilot Sport 3 Tyre were highlighted.

The Chinese New Year dinner received good response and guests were interested to learn about the NEW MICHELIN Pilot Sport 3 Tyre. Mr Yves POULIQUEN, Managing Director of MICHELIN Malaysia Sdn Bhd also shared the company’s directions for year 2010.